I'm a man, and I think every man wants to be No. 1.

But a big paradigm shift is staring us in the face. If I left things to someone else despite having my own thoughts on it, I wouldn't be true to myself.

Having made up my mind, I went to see Steve [Jobs]. I brought a hand-drawn sketch with me, and I said, "Please make something like this." He said, "Don't show me such an ugly design sketch." But he also said, "You've got the right idea. I totally agree that the time has come when we can make the ultimate mobile machine."

I'm a man, and I think every man wants to be No. 1.

I haven't invented anything earth-shattering. If I could be said to have one noteworthy ability compared with the average person, it's that I have a keen interest in reading the direction and timing of paradigm shifts.

[Simon Segars ] came by a few times.I told him, "If you understand the future of the internet of things that much, then you should add more engineers and go on the offensive." Simon had explained to analysts and others that he intended to do that sort of forward-looking investment, but he said it's tough for a listed company considering its share price falls if profits drop.

I would say that hardware is the bone of the head, the skull. The semiconductor is the brain within the head. The software is the wisdom and data is the knowledge.