Helplessness is a mighty power.
Think of the many different relations of form and content. E.g., the many pairs of trousers and what's in them.
Avid readers are enchanted by meaning, which is available chiefly in books.
The modernist writers found despair inspirational.
The magic of procedure: do this after that and thus before so; then your wish will be granted.
In new situations, I look carefully at appearances. In familiar ones, I glance.