One of the things I've been working on for the past few months is a radical simplification of the interface.

I don't have big ideas. I sometimes have small ideas, which seem to work out.

People might start with LiveJournal or Blogger, but if they get serious, they'll graduate to WordPress. We try to cater to the more powerful users.

Do what you love and don't focus on money - life's too short.

Usage is like oxygen for ideas. That means every moment you're working on something without it being in the public it's actually dying, deprived of the oxygen of the real world.

As an entrepreneur making decisions for your company, always go back to your first principles of what's important to you and why you started in the first place.

I like to read first thing in the morning. I'm addicted to the Kindle. I read a lot of business books, because I feel like I should figure out how to be a real businessman before someone figures out that I'm not one. I really enjoy reading classics as well, which I try to work in once every two months.