Simplicity not simplistic.

Simplicity not simplistic.

I am the unhappiest WordPress user in the world, I think it sucks.

As an entrepreneur making decisions for your company, always go back to your first principles of what's important to you and why you started in the first place.

You can't build everything and there is no more a killer feature. Everyone has a different killer feature.

If you're building a startup or any sort of organization, take a few moments to reflect on the qualities that the people you most enjoy working with embody and the user experience of new people joining your organization, from the offer letter to their first day.

One of the things I've been working on for the past few months is a radical simplification of the interface.