You can't build everything and there is no more a killer feature. Everyone has a different killer feature.

Simplicity not simplistic.

As an entrepreneur making decisions for your company, always go back to your first principles of what's important to you and why you started in the first place.

If you're not embarrassed when you ship your first version, you waited too long.

People might start with LiveJournal or Blogger, but if they get serious, they'll graduate to WordPress. We try to cater to the more powerful users.

I believe that software, and in fact entire companies, should be run in a way that assumes that the sum of the talent of people outside your walls is greater than the sum of the few you have inside. None of us are as smart as all of us.

It's good to work for someone else. Because then you appreciate it more when you are an entrepreneur.