For me, it always comes back to the blogger, the author, the designer, the developer. You build software for that core individual person, and then smart organisations adopt it and dumb organisations die.

I believe that software, and in fact entire companies, should be run in a way that assumes that the sum of the talent of people outside your walls is greater than the sum of the few you have inside. None of us are as smart as all of us.

130 of Automattic's 150 employees work outside of our San Francisco headquarters. Why are so many companies stuck in this factory model of working?

For me, it always comes back to the blogger, the author, the designer, the developer. You build software for that core individual person, and then smart organisations adopt it and dumb organisations die.

If you're not embarrassed when you ship your first version, you waited too long.

If I'm on the titanic I want to be steering.

A common quality I see of people who are successful is that they are voracious readers.