I'm always looking for what's something that Bradley Whitford's character can say that is completely outrageous and completely wrong, but in a double-reverse way is actually totally right. I don't really like where there's a story and you lay a few jokes on top of it.
Matt NixI just really like writing and making television shows. There are ego rewards in doing battle with other television programs in prime time in the main season. I suppose there are times when I might look at that and think that's the major league. But when you look at it, ultimately would I really want to gamble my livelihood and my ability to connect with my fan base or write a show that I really like writing, or in some cases direct a show that I really like directing, for the sake of winning an ego battle? It's totally not worth it. That stuff is so ephemeral.
Matt NixI think it's satisfying for people to feel that that relationship is reciprocal in some way. The truth is, you do have a relationship with your fans, and there is a feedback loop there. And while you have to be careful not to write a show just for the superfans, that kind of feedback is really valuable.
Matt NixYou don't want to be slavishly doing the same thing over and over again that everybody else has done, but at the same time, you're conscious of, "This is important. I owe something to my ten year old self right now. I need to respect that." I need for that kid who is obsessively reading comic books, I need there to be something rewarding for him where he's like, I didn't waste my time. I know what this is.
Matt NixA "showrunner" as a position is a relatively new thing. It used to be the executive producer. That's not true anymore. Now it's evolved into this model where people look to showrunners and say, that guy is that show. It's just become a lot more interesting to know the showrunner and to get a sense of that person.
Matt Nix