If I was making a tea advert, I would want to communicate about tea is that it can console you, it can start your day, there is the warmth and the ritual, and you can share it; you make someone a cup of tea and you offer it to them.
Matt SmithHistory will only ever be partial, to a large extent history tells us what we think should be remembered and what should be forgotten, I find that really problematic.
Matt SmithAmy Pond, there's something you'd better understand about me 'cause it's important, and one day your life may depend on it: I am definitely a mad man with a box!
Matt Smith