The culture is just so coarse that you have to take it to that level and people will be like, 'Whoa!' And then you can make people think about stuff. It's kind of like shock therapy.
Matt StoneIt is like football with coaches, like, 'We're only going to think about the next game.' It is really true, all you think is, 'Okay, we have to make a good next episode.'
Matt Stone