I'm a Star Wars fanatic.
I'm not a member of a minority but I can empathize with what's going on.
Cliches are what make you understand something.
I'm a big believer that it doesn't matter what you call your company, nobody ever notices.
What I learned very quickly is that if you get it right in the first two or three takes, it's not going to get that much better.
You need cliches. Cliches are what people respond to.