For me style has something to do with your inner attitude towards clothes and the awareness what sits well on yourself.

I remember sitting at the end of my mum's bed being fascinated by her ritual of getting dressed. It was a very methodical and considered process. I suppose you could say she was my first real muse.

Take a second look, you might have not seen it all.

Color is the thing I'm best known for. If people pigeonhole me, so what? Long live the pink dress!

Ultimately I think I learned a lot from my mother - the way she used fashion to make herself feel better; it was a tool she had and she used it very well. Fashion for her wasn't so far as an escape, but certainly a time where she would sit on her own and prepare what she wanted to wear the next day - it turned into bit of a ritual.

I think the biggest shift is the way people look at and have access to fashion. It's already old the minute you've seen it, and we've already moved on. Fashion has become very in and out. Back in the days when I started, you would wait for Vogue to come out, and that is where you would see what people wore that month. Now we are looking at what someone is wearing this second.

I don't see myself as a pure fashion designer sending dress after dress down the runway but about wanting those watching my shows to aspire to a certain lifestyle.