I've developed a huge regard for Toyota for its environmental awareness, for its immense commitment to research and development in this field, and for its leadership in developing hybrids which others are now following.

Current lifestyles and consumption patterns of the affluent middle class…involving high meat intake, consumption of large amounts of frozen and convenience foods, ownership of motor vehicles, golf courses, small electric appliances, home and work place air-conditioning, and suburban housing are not sustainable...

Don't accept that you can't make a difference. Because if you can't make a difference, you won't make a difference, and if you put a multiplier on that we will continue on an unsustainable pathway.

I am on the board of corporations who contribute both to environmental problems and their solutions. And I am on the NGO side: the Earth Council and other organizations.

In addition to this, they already have a fuel cell car on the road in Japan. It is subsidized from within the corporation because they are still at a high cost.

So, what we do as individuals matters. It adds up.

Developed and benefited from the unsustainable patterns of production and consumption which have produced our present dilemma. It is clear that current lifestyles and consumption patterns of the affluent middle class-involving high meat intake, consumption of large amounts of frozen and convenience foods, use of fossil fuels, appliances, home and work-place air-conditioning, and suburban housing-are not sustainable. A shift is necessary toward lifestyles less geared to environmentally damaging consumption patterns.