If the subjectivist view hold true, thinking cannot be of any help in determining the desirability of any goal in itself. The acceptability of ideals, the criteria for our actions and beliefs, the leading principles of ethics and politics, all our ultimate decisions are made to depend upon factors other than reason. They are supposed to be matters of choice and predilection, and it has become meaningless to speak of truth in making practical, moral or esthetic decisions.
Max HorkheimerAs soon as a thought or word becomes a tool, one can dispense with actually 'thinking' it, that is, with going through the logical acts involved in verbal formulation of it. As has been pointed out, often and correctly, the advantage of mathematics - the model of all neo-positivistic thinking - lies in just this 'intellectual economy.' Complicated logical operations are carried out without actual performance of the intellectual acts upon which the mathematical and logical symbols are based. ... Reason ... becomes a fetish, a magic entity that is accepted rather than intellectually experienced.
Max HorkheimerWhoever is not prepared to talk about capitalism should also remain silent about fascism.
Max HorkheimerThe disparagement of empirical evidence in favor of a metaphysical world of illusion has its origin in the conflicy between the emancipated individual of bourgeois society and his fate within that society.
Max Horkheimer