As soon as a thought or word becomes a tool, one can dispense with actually 'thinking' it, that is, with going through the logical acts involved in verbal formulation of it. As has been pointed out, often and correctly, the advantage of mathematics - the model of all neo-positivistic thinking - lies in just this 'intellectual economy.' Complicated logical operations are carried out without actual performance of the intellectual acts upon which the mathematical and logical symbols are based. ... Reason ... becomes a fetish, a magic entity that is accepted rather than intellectually experienced.
Max HorkheimerOnce the philosophical foundation of democracy has collapsed, the statement that dictatorship is bad is rationally valid only for those who are not its beneficiaries, and there is no theoretical obstacle to the transformation of this statement into its opposite.
Max HorkheimerReason as an organ for perceiving the true nature of reality and determining the guiding principles of our lives has come to be regarded as obsolete.
Max HorkheimerThe pleasure a man gets from a landscape would [not] last long if he were convinced a priori that the forms and colors he sees are just forms and colors, that all structures in which they play a role are purely subjective and have no relation whatsoever to any meaningful order or totality, that they simply and necessarily express nothing....No walk through the landscape is necessary any longer; and thus the very concept of landscape as experienced by a pedestrian becomes meaningless and arbitrary. Landscape deteriorates altogether into landscaping.
Max HorkheimerThe facts which our senses present to us are socially performed in two ways: through the historical character of the object perceived and through the historical character of the perceiving organ. Both are not simply natural; they are shaped by human activity, and yet the individual perceives himself as receptive and passive in the act of perception.
Max Horkheimer