If the game designer produces more content than he can consume per month, some fraction of the people will say more quests, more tests, more challenges, more whatever, and they will be compelled by it.

The world is now awash in data and we can see consumers in a lot clearer ways.

We're all put on Earth for a limited amount of time. Am I using in a way that is great, or good enough, or wasteful?

Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.

Facebook is so ubiquitous now that it's like another manifestation of the web itself.

Ignore your mistakes. The number one thing to worry about is -Am I doing what I'm good at?

Having a highly homogeneous background, education, values, preferences, etc, in the very early team is better than not - cuts down on time-wasting arguments.