We're all put on Earth for a limited amount of time. Am I using in a way that is great, or good enough, or wasteful?

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.

If the game designer produces more content than he can consume per month, some fraction of the people will say more quests, more tests, more challenges, more whatever, and they will be compelled by it.

Media is very different from financial services. People are very fickle and very vocal. They believe that things should be one way and not the other. It's still very rewarding to build products for huge audiences. It feels like you're making an impact.

We're all put on Earth for a limited amount of time. Am I using in a way that is great, or good enough, or wasteful?

Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.

If you're building a social product, you're still living in the last century if your product doesn't work on Facebook.