I've found great virtue in two-thirds of the way into the message; right before I'm really want to nail home a point, pausing to tell a joke or to tell a light-hearted story, because I know my audience has been working with me now for 20 or 25 minutes. And if I can get them to laugh, get oxygen into their system, it wakes up those who might be sleeping, so there's something about using a story to draw people back in right before you drive home your final point. In that case I think it's real legitimate just to use a story for story's sake.
Max LucadoDo you purchase the first tree you see? Of course not. You search for the right one. You walk the rows. You lift several up and set them down. You examine them from all angles until you decide, This one is perfect. You have a place in mind where the tree will sit. Not just any tree will do. God does the same.
Max Lucado