I make an active effort to remain a positive role model to kids. They need people to show them there's another way.

We have been lead as the hip hop generation. We have been once again lead by people who are under qualified. It's like they just got a pair of new jeans..They just started wearing them below their belt 2 months ago.

I got a new song called "The Plug" and the hook says "I'm the plug/I'm connected to everything you love.

Hollywood is in the perception business where you create layers to create mystery. In Silicon Valley it's about taking away the layers to get to the substance.

I actually went on lectures at Harvard, Stanford, Oxford and all the business schools eight years ago, explaining what the implications were and how the platforms could be powerful in creating the narrative of your brand and mobilizing your life so that you become humanized as well. I understood that and thought that was really empowering, not only to artists, but to brands as well and in general.

This is it for a winner, Dance to this and you're gonna get thinner, Move slide your rump, Just for a minute let's all do the bump, Bump, bump, bump yeah.

The great thing is anytime you see an artist that has a piece of what I've already done, you can see it from afar. 'He's doing that lil' hammer right there' - whether it's the energy, the swag or the look - it's a blessing.