I make an active effort to remain a positive role model to kids. They need people to show them there's another way.

Well, follow who you want to follow. It depends on what your fantasies are. You understand. People have different fantasies in life. The suburban culture. Always dream of being gangstas.

I got a new song called "The Plug" and the hook says "I'm the plug/I'm connected to everything you love.

Well, we have to realize the truth about the person who is a hip-hop insider. Most of these people are not really insiders. They are people who are chosen to do an interview and they will make a statement and say that they are a part of the hip-hop culture, but from an intellectual standpoint, they are not very sharp, because back in '1990..'91 one would criticize somebody for doing one type of commercial and say that's not real hip-hop and then another rapper turns around and sell them malt liquor and say that's real hip hop.

I have my eye on everything that's of the moment. All the dances, I can do everything that they're currently doing but still keep it smooth. So, I really made it something you can dance to in the summer time but keep it comfortable. You're going to be fly but you don't have to sweat hard and at the same time the song is real sexy.

I actually went on lectures at Harvard, Stanford, Oxford and all the business schools eight years ago, explaining what the implications were and how the platforms could be powerful in creating the narrative of your brand and mobilizing your life so that you become humanized as well. I understood that and thought that was really empowering, not only to artists, but to brands as well and in general.

We have been lead as the hip hop generation. We have been once again lead by people who are under qualified. It's like they just got a pair of new jeans..They just started wearing them below their belt 2 months ago.