Me and Kendrick [Lamar] have different types of music. He from a different coast; we ain't in the same lane.

It's cool when people know you more, but I like people to treat me regular when they see me. I take pictures. I don't really be big on people looking at me.

I think it's way harder when you have success, 'cause people tend to not treat you the same or look at you the same because they see the success or the money you make.

Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.

If you don't have your friends and your family, what do you really have? You can have all the money in the world, but with no friends and no family, it's no good.

I'm always gonna be all over my CD the most, of course. My talent is my talent. I ain't really tripping off no ego; I just like to make good music with good people.

Jay-Z ain't a manager; he owns a management company. He been through this, he been through the game for a long time so he knows tactics in taking artists in certain directions we need to go in.