We have always said that advertising is just the icing on the cake. It is not the cake.

Because what happens is, as the economy suffers, tax revenues go down. But unlike businesses, where at least your variable costs go down, in government your variable costs go up: unemployment insurance, workmen's compensation, health care benefits, welfare, you name it.

Regulation is strangling businesses of all sizes in California, and we've got to streamline regulation so it's easy, not hard. to do business.

When a small business grows like eBay did, it has a multiplier effect. It creates other small businesses that supply it with intellectual capital, goods and services.

Remember that you can do anything you want to do. Don't let anyone say, 'You're not smart enough... it's too hard... it's a dumb idea... no one has done that before... girls don't do that.' My mom gave me that advice in 1973. And it allowed me to never worry about what others were saying about my career direction.

Most of us can't even begin to imagine.

One good thing about California is we have quite a broad-based economy. We provide more fruits and vegetables and produce to the United States than any other state. So we have actually the single largest agricultural sector in the country.