Human-centered design. Meeting people where they are and really taking their needs and feedback into account. When you let people participate in the design process, you find that they often have ingenious ideas about what would really help them. And it’s not a onetime thing; it’s an iterative process.

When I look at 225 million women who want contraceptives, and then I look at the 52 million unintended pregnancies that could be avoided by addressing this unmet need, where can we have the biggest impact with our voice, our dollars, our partners? It's on contraceptives. I would rather address the problem upstream.

In the United States, there's definitely some controversy about birth control in general, and I think we needed to split the debate and have people realize that we actually agree as a country about contraceptives. Over 93 percent of American women say they use contraceptives, and they feel very good about it.

I went to business school, and I went straight from that to a nine-year career at Microsoft. Eventually, I ran a big chunk of the consumer products division for Microsoft.Then I left with the birth of our first daughter because Bill and I both wanted to have a few kids.

We look in our own backyard and say, 'How do we help at-risk families, at risk youth? How do we think through some of the problems affecting the Pacific Northwest and make some change there?'

I think it's very important that we instill in our kids that it has nothing to do with their name or their situation that they're growing up in; it has to do with who they are as an individual.

In the developing world, they don't have smartphones yet. They have the older plastic phones, but women are saving money on those, because they don't have access to banks. Having that access to digital money changes everything for her because she actually doesn't have to negotiate with her husband, which she will tell you is very hard in these circumstances, especially when the means are meager. She's expected to have money to pay for the kids' health or to help with the school fees.