Because time itself is like a spiral, something special happens on your birthday each year: The same energy that God invested in you at birth is present once again.
Menachem Mendel SchneersonBefore the day begins, you are not yet engaged in any physical activities. And it is only physically that you are constrained by the limits of time and place; mentally, there are no such boundaries.
Menachem Mendel SchneersonSo during those first moments of the day, which are yours and yours alone, you can circumvent these boundaries and concentrate fully on spiritual matters. And this gives you the opportunity to plan the time management of the entire day.
Menachem Mendel Schneerson