For Nirvana, putting out their first major-label record was like getting into a new car. But the runaway success was like suddenly discovering that the car was a Ferrari and the accelerator pedal was Krazy Glued to the floorboard.
Michael AzerradTo begin with, the key principle of American indie rock wasn't a circumscribed musical style; it was the punk ethos of DIY, or do-it-yourself. The equation was simple: If punk was rebellious and DIY was rebellious, then doing it yourself was punk. 'Punk was about more than just starting a band,' former Minutemen bassist Mike Watt once said, 'it was about starting a label, it was about touring, it was about taking control. It was like songwriting; you just do it. You want a record, you pay the pressing plant. That's what it was all about.'
Michael AzerradCritics and fans use the music of their youth as reference points. For years, people seriously wondered who "the next Beatles" were going to be, and classic rock bands were the de facto yardstick for rock quality.
Michael AzerradThe online musical universe has become Balkanized, with many sites focusing on minute niches. That works well for reaching very specific demographics, which is wonderful for advertising, but it flies in the face of the common wisdom that people's tastes have become more diverse as music of any description has become a mouse-click away.
Michael AzerradA lot of music fans are still interested in insightful perspectives on music - maybe even more interested than ever, since everyone needs help making sense of the incredible variety of sounds that have sprung up in the wake of the Internet revolution. There's a lot of room for unique, qualified voices who can provide good reads.
Michael AzerradIn eras past, mainstream culture was blandly, blindly complacent, so underground music was angry and dissatisfied. But now, mainstream culture isnโt complacent, itโs stupid and angry; underground culture reacts by becoming smarter, more serene. Thatโs not wimpyโitโs powerful and productive.
Michael Azerrad