The online musical universe has become Balkanized, with many sites focusing on minute niches. That works well for reaching very specific demographics, which is wonderful for advertising, but it flies in the face of the common wisdom that people's tastes have become more diverse as music of any description has become a mouse-click away.
Michael AzerradBack in the day, in '91 or so, I tried to interview Fugazi for Rolling Stone, which the band felt stood for everything they detested about corporate infiltration of music. They said, 'We'll do the interview if you give us a million dollars of cash in a suitcase.' Which was their way of saying no.
Michael AzerradThe American indie underground made music for like-minded people who thought for themselves. Thinking for yourself is intrinsically subversive.
Michael AzerradI'm not sure I ever try to make a case for the music. I mean, sometimes the music isn't even that good. I just tell the band's stories; if I describe the music, it's to explain how it moved the overall story along.
Michael AzerradA lot of music fans are still interested in insightful perspectives on music - maybe even more interested than ever, since everyone needs help making sense of the incredible variety of sounds that have sprung up in the wake of the Internet revolution. There's a lot of room for unique, qualified voices who can provide good reads.
Michael Azerrad