Nine Inch Nails' sound is dominated by clanging synths and sardonic, shrieking vocals.

The online musical universe has become Balkanized, with many sites focusing on minute niches. That works well for reaching very specific demographics, which is wonderful for advertising, but it flies in the face of the common wisdom that people's tastes have become more diverse as music of any description has become a mouse-click away.

I'm always very careful to make the distinction between music criticism and music journalism. A lot of people don't. But criticism doesn't require reporting. You can write criticism at home in your underwear. On the other hand, journalism takes legwork - you have to get out there and see things and talk to people.

I'm not sure I ever try to make a case for the music. I mean, sometimes the music isn't even that good. I just tell the band's stories; if I describe the music, it's to explain how it moved the overall story along.

In eras past, mainstream culture was blandly, blindly complacent, so underground music was angry and dissatisfied. But now, mainstream culture isn’t complacent, it’s stupid and angry; underground culture reacts by becoming smarter, more serene. That’s not wimpy—it’s powerful and productive.

People didn't get to see how other towns interpreted the underground ethos, and so they developed their own unique versions of it.

The American indie underground made music for like-minded people who thought for themselves. Thinking for yourself is intrinsically subversive.