I was talking to one of the writers about our target audience, and he was insulted that I used that term. But if you're given $60 million to make a film, you'd better know who your target audience is. That's who's going to pay back the bills you run up.
Michael BayI like to have an active set and a fun set. I keep my days to a decent hour; I don't go overtime. Do I beat people up? I beat people up in that they know I like to shoot fast. And they know I like to be efficient. And that I like to leapfrog.
Michael BayI go out there to win. People don't care if you die in this business. The only way I get back is with success.
Michael Bay