I was talking to one of the writers about our target audience, and he was insulted that I used that term. But if you're given $60 million to make a film, you'd better know who your target audience is. That's who's going to pay back the bills you run up.
Michael BayFor me, the great joy is to watch an audience watching what I've made. To hear not a peep from the audience at the right moment, and then to hear the laughs and the cheers.
Michael BayI can be very reserved about things. My business side isn't shy. I can be like a general. But I've got a shy side. I'm also a lot deeper than people think, and a lot more sensitive. But I don't let people in too much.'
Michael Bay