What I look for in a script is something that challenges me, something that breaks new ground, something that allows me to flex my director muscle. You have got to think fast in this business, youve got to keep reinventing yourself to stay on top.

There are many movies that have done it very badly. The studios have gone for quick profits and audiences are feeling angry. People aren't taking the time and spending the money to do it right. I am.

It is really cool to have created a movie that has turned out to become the biggest movie of the year.

Hollywood has to start finding more original stuff They've got to start by not depending on, 'What can we churn back out? How can we regurgitate this?' That's why I want to redo the feel of Transformers. That's why I wanted to start with a new cast. You want it to feel fresh, and you want to make it feel different than the other three.

I don't change my style for anybody. Pussies do that.

I like to have an active set and a fun set. I keep my days to a decent hour; I don't go overtime. Do I beat people up? I beat people up in that they know I like to shoot fast. And they know I like to be efficient. And that I like to leapfrog.

I was talking to one of the writers about our target audience, and he was insulted that I used that term. But if you're given $60 million to make a film, you'd better know who your target audience is. That's who's going to pay back the bills you run up.