A simple MS Word document, or a Powerpoint presentation, has its limits, particularly the unpredictability in how the page will actually display. With a PDF, you are locking down all those variables.

I have a bunch of calendars I used before I went digital. Every once in a while, I'll open up one from 1991 and look at all the names and appointments and things that, at the time, seemed so important. Meetings that I was really worried about, things that I was getting calls four times a day about, and I wonder, "Where did it all go? Where are they now?" It's so strange, everything has disappeared. The only thing that stays behind is the work.

The truth about logos is that they are not that hard to do.

Simplicity, wit, and good typography.

We get used to things, and we like reading the way we're used to reading.

Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.

If typography is calling attention to itself, it's taking that attention away from what the words are saying.