Birthday Alarm was a very simple site based on being reminded of your friends' birthdays.
Michael BirchWhen I was a kid, I really liked playing chess, which is pretty geeky; I just enjoyed it - thinking, exercising my mind. And I found computers to be like an eight-hour day chess game.
Michael BirchPeople can live without a Facebook account: my 13-year-old daughter has cancelled her account because it's not cool anymore.
Michael BirchI wanted to build something that was a system - that was mechanical and would propagate itself like a virus. I needed a way for it spread from person to person, and the best way to do that was trying to get someone to get their friends to sign up.
Michael BirchIf you are going truly viral, you don't need press. I mean, MySpace grew for a very long time without any press.
Michael Birch