A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

It doesn't matter whether it comes in by cable, telephone lines, computor, or satellite. Everyone's going to have to deal with Disney.

We all know that the Disney brand is our most valuable asset. It is the sum total of our seventy-five years in business, of our reputation, of everything that we stand for.

21 years as CEO is a long time. I was and probably still am the longest serving CEO in America. Certainly I am in the media industry, bar none.

You just have to make sure the model you're working on does not undersell your product.

Privacy laws are our biggest impediment to us obtaining our objectives.

Content has always driven the business. Now it's no longer the queen to a king of distribution; it is the king, king, king, because the consumer has complete choice.