A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.
Michael Eisner21 years as CEO is a long time. I was and probably still am the longest serving CEO in America. Certainly I am in the media industry, bar none.
Michael EisnerThe company should be run from a creative point of view rather than a financial point of view.
Michael Eisner