Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.

If you make something good, eventually the audience will be there, eventually there will be something on the Internet that is a cultural phenomenon that's not available anywhere else, that's not available on television broadcasts, that's not on cable, it's only on some Web site. And the world will find it. And when that happens, it will be what the 'kiss' was to the theatrical movie business, 5,000 years ago or whenever it was.

If you're really good, you should express yourself...a lot.

It doesn't matter whether it comes in by cable, telephone lines, computor, or satellite. Everyone's going to have to deal with Disney.

A decision will be made before it's too late or soon thereafter.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

Balanced emotions are crucial to intuitive decision making.