I always went into an area that was in last place, with a philosophy, 'You can't fall off the floor.' And I was lucky, was at the right time and the right place, with the right ideas, and each one of these areas became number one.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

You just have to make sure the model you're working on does not undersell your product.

My strength is coming up with two outs in the last of the ninth.

Creativity can flourish within sensible financial limitations.

Balanced emotions are crucial to intuitive decision making.

Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.