When it comes to controlling human beings, there is no better instrument than lies. Because you see, humans live by beliefs. And beliefs can be manipulated. The power to manipulate beliefs is the only thing that counts.

As they advanced (towards the fountain) one after another of Bastian's Fastastican gifts fell away from him. The strong, handsome, fearless hero became the small, fat, timid boy. (...) But then he jumped into the crystal-clear water... He drank till his thrist was quenched. And joy filled him from head to foot, the joy of living and the joy of being himself. He was new born. And the best part of it was that he was now the very person he wanted to be. If he had been free to choose, he would have chosen to be no one else.

Wishes cannot be summoned up or kept away at will. They come from deeper within us than good or bad intentions. And they spring up unannounced.

If you stop to think about it, you’ll have to admit that all the stories in the world consist essentially of twenty-six letters. The letters are always the same, only the arrangement varies. From letters words are formed, from words sentences, from sentences chapters, and from chapters stories.

To be wise was to be above joy and sorrow, fear and pity, ambition and humiliation. It was to hate nothing and to love nothing, and above all to be utterly indifferent to the love and hate of others.

There are many kinds of delusion.

There are many kinds of joy, but they all lead to one: the joy to be loved.