You can't micromanage. People who try to do that often fall on their faces. Incentivize those who work with you so you get the best work you can. Every career is a team effort, even if you're the one in front.

I'm the strongest advocate you can imagine for doing things honestly and paying your taxes. Take advantage of every tax break you're legally entitled to. But I follow the letter of the law, because the consequences are severe if you're caught. I was a perpetrator at one time and suffered severe consequences. It is difficult in some places, but if you live in places like California, move somewhere else to save some money.

People going into a business have to have a plan. It's helpful to write it out, even if you're the only one there to see it and execute it. It's your bible. Stick to it, unless things happen in the market that cause you to change your plan. I do that myself.

Unlike stocks, where in our country, you go to sleep, everyone tells you everything is wonderful, you wake up and everything is gone.

You can't micromanage. People who try to do that often fall on their faces. Incentivize those who work with you so you get the best work you can. Every career is a team effort, even if you're the one in front.

I say, "This is my objective" and when I stick to it, I succeed. When I deviate, I'm in trouble. Do what you do best and delegate the rest. There are things I do better than others, and there are things I'm horrible at and I delegate those.

There are ways you can find people to help you market your company on the Internet. If you have the right people helping you, you can get the word out. Newspaper and TV ads are expensive. If you can get the word out through social media, that's a big advantage.