A new software is being developed so the psychological operations guys and the Pentagon's strategic communications guys - and we don't really know who's running it - but this is all totally out in the open. It's this new program that will allow them to have like ten fake Twitter accounts and ten Facebook accounts so you can pretend.

After a decade of war you have this Pentagon-military apparatus run amok using resources that they shouldn't be to try to manipulate U.S. public opinion.

A new software is being developed so the psychological operations guys and the Pentagon's strategic communications guys - and we don't really know who's running it - but this is all totally out in the open. It's this new program that will allow them to have like ten fake Twitter accounts and ten Facebook accounts so you can pretend.

I did an embed in Afghanistan on the Pakistan border in 2008. One of the things you realize when you're talking to low-ranking enlisted men is that no one listens to them. So when I showed up they loved having someone to talk to. That's a real privilege for me. The guys on the ground are the guys I care about. I've had the most satisfaction telling their stories. There is trust and there is stuff that you learn to hold back, especially when you're dealing with younger guys or lower ranking officers. That's different from the top brass who are basically just politicians anyway.

The general's staff is a handpicked collection of killers, spies, geniuses, patriots, political operators and outright maniacs. There's a former head of British Special Forces, two Navy Seals, an Afghan Special Forces commando, a lawyer, two fighter pilots and at least two dozen combat veterans and counterinsurgency experts. They jokingly refer to themselves as Team America, taking the name from the South Park-esque sendup of military cluelessness, and they pride themselves on their can-do attitude and their disdain for authority.

Look, I went into journalism to do journalism, not advertising.

But the frightening aspect is that it's part of a larger effort from the Pentagon to tear down the wall between public affairs and propaganda, and essentially say there is no difference between information operations, public affairs and psychological operations. It's all one and the same. They have a new name for that too, it's called Information Engagement.