There are two sure ways to fail: never get started and quit before you succeed. Many companies promote the language of risk-taking and innovation but are so concerned with short term profit goals that their culture discourages innovation (trying new things) and abandons promising projects too soon. It shouldn't require exceptional moral courage to try new things and stick with them.

The only force that can sustain true and consistent courage is some form of spiritual belief that values like honor, duty, loyalty and integrity above the status, power, money and even security.

Someone who lies for you will also lie to you. The occasional benefit your business may gain from a successful deception or concealment is always outweighed by the encouragement it provides to those willing to risk trust for success.

A person of character knows the difference between right and wrong and always tries to do the right thing for the right reason.

When you compete with someone as good or better than you, you may not always win, but you never lose.

Surround our children with a message of honor

Good character is the single most important attribute of a successful and worthy life.