Character is made up of core moral principles called the Six Pillars of Character: trustworthiness, respect, responsibility, caring, fairness and citizenship. Each of these virtues are independently important but together they provide the foundation for a worthy life.

Character - We describe the character of a person in reference to moral judgments about the worthiness of a person. Thus, to have a strong, great or honorable character is to be a person of merit, worthy of admiration and honor.

The opposite of success is not failure. Unsuccessful efforts are not failures unless they so discourage you that you abandon further efforts to achieve your goal. Even then, the venture or effort may be a failure but you are not. Failure is an event not a character trait.

Surround our children with a message of honor

You are the captain of your own ship; don't let anyone else take the wheel.

Using the phrase business ethics might imply that the ethical rules and expectations are somehow different in business than in other contexts. There really is no such thing as business ethics. There is just ethics and the challenge for people in business and every other walk in life to acknowledge and live up to basic moral principles like honesty, respect, responsibility, fairness and caring.

Failure is much easier to handle if you just think of it as feedback to guide your next effort.