The image you project, in many circumstances, is far more valuable than your skills or your record of past accomplishments.
Michael KordaEven the most careful and expensive marketing plans cannot sell people a book they don't want to read.
Michael KordaConcentration is the magic key that opens the door to accomplishment. By concentrating our efforts upon a few major goals, our efficiency soars, our projects are completed we are going somewhere.
Michael Korda