If you have a patient in a doctor's office who's just been told they have terminal cancer but there's this operation they could perform right now that might save their lives. ... They have a 90 percent chance of surviving the operation — if you tell them that, they respond one way. If you tell them ... that they have a 10 percent chance of being killed by the operation, they are about three times less likely to have the operation.
Michael LewisYou can anchor the mind into answering a question a certain way by giving them a totally unrelated piece of information dropped before.
Michael LewisHe was blessed with an unconventional mind, which overcame his conventional middle-class upbringing.
Michael LewisThe Red Sox are the local scapegoats. It's hard enough to play baseball without being the local scapegoat too.
Michael Lewis