Treasures are not won by care and forethought but by swift slaying and reckless attack.

And now, Elric had told three lies. The first concerned his cousin Yyrkoon. The second concerned the Black Sword. The third concerned Cymoril. And upon those three lies was Elric's destiny to be built, for it is only about things which concern us most profoundly that we lie clearly and with profound conviction.

Introduce your main characters and themes in the first third of your novel. If you are writing a plot-driven genre novel make sure all your major themes/plot elements are introduced in the first third, which you can call the introduction. Develop your themes and characters in your second third, the development. Resolve your themes, mysteries and so on in the final third, the resolution.

Treasures are not won by care and forethought but by swift slaying and reckless attack.

What the local politicians actually meant was that they hoped to claim the land in the name of the public and then make the usual profits privatizing it. There was a principle at stake. They had to ensure their friends and not outsiders got the benefit.

Legends are best left as legends and attempts to make them real are rarely successful

The subtlest lie of all is the full truth.