Introduce your main characters and themes in the first third of your novel. If you are writing a plot-driven genre novel make sure all your major themes/plot elements are introduced in the first third, which you can call the introduction. Develop your themes and characters in your second third, the development. Resolve your themes, mysteries and so on in the final third, the resolution.
Michael MoorcockThere was no more dangerous kind of madman than one who devoted a good brain and a courageous heart to unhealthy ambitions.
Michael MoorcockI know not which I prefer the look ofโthose who attack us or that which defends us!
Michael Moorcock