What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.
Michael MossEach year, food companies use an amount of salt that is every bit as staggering as it sounds: 5 billion pounds.
Michael MossThe fast-food industry has moved into the grocery store, so you no longer have to go to a fast-food chain to find problematic foods.
Michael MossScience is starting to show that our brains are less able to detect calories in liquids. So, people in the know, including food industry executives, when they run into health trouble, the first thing they do is cut calories out of all the liquids that they drink as a way of maintaining their weight.
Michael MossTake a cup of coffee, keep adding sugar until you reach the point that you like it the most, and then when you add more sugar, you actually like it less. Well, the food industry knows that, and they spend huge amounts of effort finding the perfect spot, not just for sugar, but for fat and salt, as well.
Michael Moss