Each year, food companies use an amount of salt that is every bit as staggering as it sounds: 5 billion pounds.
Michael MossSome of the largest companies are now using brain scans to study how we react neurologically to certain foods, especially to sugar. They've discovered that the brain lights up for sugar the same way it does for cocaine...
Michael MossAs a culture, we've become upset by the tobacco companies advertising to children, but we sit idly by while the food companies do the very same thing. And we could make a claim that the toll taken on the public health by a poor diet rivals that taken by tobacco.
Michael MossWhat I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.
Michael MossScience is starting to show that our brains are less able to detect calories in liquids. So, people in the know, including food industry executives, when they run into health trouble, the first thing they do is cut calories out of all the liquids that they drink as a way of maintaining their weight.
Michael Moss