It's all very Italian (and decidedly un-American): to insist that doing the right thing is the most pleasurable thing, and that the act of consumption might be an act of addition rather than subtraction.

If you’re concerned about your health, you should probably avoid products that make health claims. Why? Because a health claim on a food product is a strong indication it’s not really food, and food is what you want to eat

There’s an assumption that if someone writes in the first person it’s self-indulgent and self-regarding. I just look at it as a tool to understand the world and my experience in it. It’s not a tool to understand myself.

I really do think that cooking is very important. It's really important for the farmers because it means you're going to be buying real food and not processed food, so that means the farmers will capture more of your food dollar.

Don't eat anything your great-great grandmother wouldn't recognize as food. There are a great many food-like items in the supermarket your ancestors wouldn't recognize as food.. stay away from these

Don't eat anything your great-grandmother wouldn't recognize as food.

Every major food company now has an organic division. There's more capital going into organic agriculture than ever before.