You want to say the thing that will drive everybody in the direction you want to go. But as a writer you have a pact with your readers that you'll be really straight with them at all times.

Now that I know how supermarket meat is made, I regard eating it as a somewhat risky proposition. I know how those animals live and what's on their hides when they go to slaughter, so I don't buy industrial meat.

Eat slowly, with other people whenever possible, and always with pleasure.

Shake the hand that feeds you.

We have food deserts in our cities. We know that the distance you live from a supplier of fresh produce is one of the best predictors of your health. And in the inner city, people don't have grocery stores. They have to get on a bus and take a long ride to get to a source of fresh produce.

It's not food if it arrived through the window of your car.

Johnny Appleseed was revered . . he was . . . an evangelist (of a doctrine veering perilously close to pantheism).