Perhaps more than any other, the food industry is very sensitive to consumer demand.

There’s an assumption that if someone writes in the first person it’s self-indulgent and self-regarding. I just look at it as a tool to understand the world and my experience in it. It’s not a tool to understand myself.

Eat foods made from ingredients that you can picture in their raw state or growing in nature.

Imagine for a moment if we once again knew, strictly as a matter of course, these few unremarkable things: What it is we're eating. Where it came from. How it found its way to our table. And what, in a true accounting, it really cost.

The growth of the American food industry will always bump up against this troublesome biological fact: Try as we might, each of us can only eat about fifteen hundred pounds of food a year. Unlike many other products - CDs, say, or shoes - there's a natural limit to how much food we each can consume without exploding. What this means for the food industry is that its natural rate of growth is somewhere around 1 percent per year - 1 percent being the annual growth rate of American population. The problem is that [the industry] won't tolerate such an anemic rate of growth.

It's not food if it arrived through the window of your car.

Twenty thousand birds moved away from me as one, like a ground-hugging white cloud, clucking softly.