Even people who like the kind of food on offer, are coming to recognize that eating from this food chain is not conducive to good health.

You have to draw lines between being a journalist and an activist.

People who snack sometimes sometimes eat kind of thoughtlessly and end up eating a lot more. But in principle, it's a really good idea if you can exert the kind of discipline needed.

For a product to carry a health claim on its package, it must first have a package, so right off the bat it's more likely to be processed rather than a whole food.

Don't eat any foods you've ever seen advertised on television.

Don't eat anything incapable of rotting.

The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.