Even people who like the kind of food on offer, are coming to recognize that eating from this food chain is not conducive to good health.

You cannot eat apples planted from seeds. They must be grafted, cloned.

For at the same time many people seem eager to extend the circle of our moral consideration to animals, in our factory farms and laboratories we are inflicting more suffering on more animals than at any time in history.

What an extraordinary achievement for a civilization: to have developed the one diet that reliably makes its people sick!

Everything we eat begins with a plant turning solar energy into carbohydrates. Everything. Whether we're eating meat or eating vegetables, it all begins there. So I'm always interested in taking things back to the beginning.

Better to pay the grocer than the doctor.

While it is true that many people simply can't afford to pay more for food, either in money or time or both, many more of us can. After all, just in the last decade or two we've somehow found the time in the day to spend several hours on the internet and the money in the budget not only to pay for broadband service, but to cover a second phone bill and a new monthly bill for television, formerly free. For the majority of Americans, spending more for better food is less a matter of ability than priority. p.187