Why don't we pay more attention to who our farmers are? We would never be as careless choosing an auto mechanic or babysitter as we are about who grows our food.

The real food is not being advertised.

If you can't pronounce it, you shouldn't be eating it.

Eating's not a bad way to get to know a place.

At home I serve the kind of food I know the story behind.

All money for agricultural extension, land grant universities has been toward developing industrial food. Lots of money has been invested toward maximizing yield. If you took even a small amount of that money and put it toward organic research, I don't have any doubts you could match those yields.

Every peasant cuisine has incredible ingenious tricks for getting a lot of nutrition out of a small amount of ingredients. There are people who don't have the money to invest in better food, but perhaps they have the time. There's a trade-off: The more time you're willing to put into food preparation, the less money you have to spend.