It's very important to get out, to do reporting. It's also really interesting. I come at it as a journalist, and I think that's helped me, and I come at it as someone who sees nature wherever he looks, and that helps.

For a product to carry a health claim on its package, it must first have a package, so right off the bat it's more likely to be processed rather than a whole food.

The first step towards solving the omnivore's dilemma is knowledge: eating with full consciousness. When that happens, I have a lot of confidence that people will make good choices.

Originally, the atoms of carbon from which we're made were floating in the air, part of a carbon dioxide molecule. The only way to recruit these carbon atoms for the molecules necessary to support life-the carbohydrates, amino acids, proteins, and lipids-is by means of photosynthesis. Using sunlight as a catalyst the green cells of plants combine carbon atoms taken from the air with water and elements drawn from the soil to form the simple organic compounds that stand at the base of every food chain. It is more than a figure of speech to say that plants create life out of thin air.

If it came from a plant, eat it; if it was made in a plant, don't.

Unlike any other form of thought, daydreaming is its own reward.

If you can't pronounce it, you shouldn't be eating it.