The food system is a very complex beast. There are people who are going to get their food at Wal-Mart or at Safeway; they're not going to the farmers' market. Those people need choices too.

Up until Prohibition, an apple grown in America was far less likely to be eaten than to wind up in a barrel of cider. ("Hard" cider is a twentieth-century term, redundant before then since virtually all cider was hard until modern refrigeration allowed people to keep sweet cider sweet.)

Rule No.37 The whiter the bread, the sooner you’ll be dead.

So that's us: processed corn, walking.

The food system is a very complex beast. There are people who are going to get their food at Wal-Mart or at Safeway; they're not going to the farmers' market. Those people need choices too.

Avoid food products with more than five ingredients; with ingredients you can't pronounce.

There are fundamental tensions between the biological reality of the planet and the economic reality. To some extent you can adapt the economy, create a new set of rules and incentives to send it down a better track, but finally people in the first world are going to have to consume a whole lot less.