In Joel's view, that reformation begins with people going o the trouble and expense of buying directly from farmers they know - "relationship marketing," as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. "Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?"
Michael PollanIn 2008, a year of supposed 'food crisis', we grew enough food to feed 11 billion people. Most of it was not eaten by humans as food, however.
Michael PollanWhat an extraordinary achievement for a civilization: to have developed the one diet that reliably makes its people sick!
Michael Pollan