The sheer novelty and glamor of the Western diet, with its seventeen thousand new food products every year and the marketing power - thirty-two billion dollars a year - used to sell us those products, has overwhelmed the force of tradition and left us where we now find ourselves: relying on science and journalism and government and marketing to help us decide what to eat.

I think that there's some brainwashing going on with this idea that we don't have time to cook anymore. We have made cooking seem much more complicated than it is, and part of that comes from watching cooking shows on television-we've turned cooking into a spectator sport. ...My wife and I both work, and we can get a very nice dinner on the table in a half hour. It would not take any less time for us to drive to a fast-food outlet and order, sit down, and bus our table.

If you're going to change the food system, there is a lot that you, the consumer, can do on your own; but in the end, it will be very important to make changes at the national level.

The larger meaning here is that mainstream journalists simply cannot talk about things that the two parties agree on; this is the black hole of American politics.

Everything we eat begins with a plant turning solar energy into carbohydrates. Everything. Whether we're eating meat or eating vegetables, it all begins there. So I'm always interested in taking things back to the beginning.

One of the powerful things about the food issue is that people feel empowered by it. There are so many areas of our life where we feel powerless to change things, but your eating issues are really primal. You decide every day what you're going to put in your body and what you refuse to put in your body. That's politics at its most basic.

Up until Prohibition, an apple grown in America was far less likely to be eaten than to wind up in a barrel of cider. ("Hard" cider is a twentieth-century term, redundant before then since virtually all cider was hard until modern refrigeration allowed people to keep sweet cider sweet.)